The iPad version of the Farfetch Discover app I designed while in house at Farfetch has launched. So now users can enjoy it on tablets as well as mobile, there’s no excuse not to download it!

They describe it as –

“Farfetch Discover takes a fashion insider’s view on cities around the world, with unrivalled access to a treasure trove of local knowledge direct from our network of over 300 independent boutiques. From gourmet eateries in Dallas, to charming markets hidden away on Dubrovnik’s Adriatic coast, get tips that only a local could know.

Browse boutique recommendations on where to eat, drink, stay or explore. Read personal itineraries from some of the city’s coolest natives or create your own to have handy when you’re offline in the city. And of course you’ve got over 1,500 designers and 120,000 products to shop from, right at your fingertips.”

And if you’d like to have a play you can download it from the app store here

Or read more about this project here

The fashion ‘Portfolio’ I designed for Milan Style is now live! Designed to be a clean, responsive experience the site pulls in editorial content from a selection of major fashion sites (including Gucci, Oki Ni, Matches, Mr Porter and many more) and creates a central hub to view the upcoming trends and styles in the Male fashion world. With content ranging from Catwalk shots to editorial it works as a curated overview of what the top end of fashion are producing from season to season. It was designed to be responsive to cater for more detailed browsing on a desktop, or for a quick bit of mobile eye candy if you’re on the go, and has a couple of nice little features thrown in too (like the Pinterest style colour matching on load, and the animation of content on window re-size).

You can see more of this project on my site here

Or you can take a look at the full site here

Lovely new iPad app by Studio AKQA for the WWF (That’s World Wildlife Fund, not the wrestling…). Through the app you can explore information, videos and images on some of the worlds rarest animals. It’s launched with Giant Pandas, Marine Turtles, Elephants, Tigers, Bison, Polar Bears, Snow Leopards and Whales. With Rhinos, Gorillas, Sharks and Jaguars to come in future updates.

The element I really like about the app is the theme of Origami that runs through it. From the opening Panda through to globes, the background and even downloadable instructions on how to make each featured animal. It holds all the species together in a familiar structure while keeping a personal, friendly aesthetic for what is, essentially, a very serious subject.

As far as the usability goes it feels nice and intuitive, has clear calls to action and even embraces iPad’s inbuilt features (in the Polar Bear area there’s a section to tilt the screen and keep a ball balanced to reveal a fact). It’s not groundbreaking in the feature front, but the app is about information and clarity, which it does exceptionally.

You can download it from the iTunes store here

The Burberry Beauty experiences I designed while freelancing for them have gone live! Designed to showcase the hero image on the left hand side by keeping it fixed to the device height, while allowing different amounts of supporting content through the scrollable, flexible grid on the right it caters for product, stills and video. The flexible grid section makes it adaptable for iPad to super-wide screen, while also giving the content a structured but editorial feel.

Take a look here if you want to have a play – Burberry’s SS13 Beauty campaigns

Designed while working for: Burberry
Creative direction: Marga Arrom Bibiloni & Chester Chipperfield

The first Main Campaign I’ve worked on while freelancing for Burberry, their Spring Summer 2013 campaign is now live! Shot by Mario Testino, and featuring Romeo Beckham in his ad campaign debut, alongside Burberry staples Edie Campbell and Cara Delevingne, it’s a much brighter campaign than they’ve opted for in recent years. Because of this we wanted to keep the design of how the campaign would sit within Burberry.com as clean as possible, while including the necessary functionality.

The two main areas that needed to be considered were how to make this campaign more overtly shoppable, and how to display the videos that accompany some of the still shots. Following on from the Festive campaign it was decided that this would also sit inside a store page. The main addition here was adding in a sliding ‘Shop Campaign’/’Explore Campaign’ button which allows you to switch the pages focus from browsing the campaign stills and videos or browsing related product. For the video display options, to avoid duplicating content within the carousel (as each video supports an image), we decided to have a ‘watch video’ button instead which fades the image down to its accompanying video, and returns to the carousel at the end. Resulting in a much cleaner experience than an overlay or other similar options.

Overall I think the experience does what it set out to pretty well, which is allow the imagery to take precedence over the interface.

Take a look for yourself here – burberry.com

Designed while working for: Burberry
Creative direction: Marga Arrom Bibiloni & Chester Chipperfield

The updated (and much upgraded) version of fashion, advertising and editorial prop/set designer Alexandra Leavey’s site is now live. Built to work perfectly on desktop, tablet and mobile it can now be viewed wherever her clients are, and on their device of choice. Comprising of swipe, keyboard and mouse controlled navigation I built it to be as accessible as possible, while keeping the design and interface minimal so her images are the focus.

If you’re curious, you can take a look here – www.alexandraleavey.com

Just in time for the Xmas party season Mr Porter have launched their The Tux iPad app. A slick and fun app which is refreshing for both it’s innovation and playfulness, as well as being a nice change from ‘Here come the girls’ style female targeted campaigns, that will inevitably start appearing on (saturating) our screens soon. The main high points of this app are the interactive elements, which makes it slightly more difficult to write about, but I’ll give it a shot…

My two favourite elements of this app, which were what made me decide to write about it, are the Bow Tie Tutorial and the It’s In The Details, both pictured above. The Bow Tie Tutorial talks you through tying a virtual bow tie using drag and swipe to follow prompts. It’s such a simple way to explain it (especially as I didn’t know how before), and it really takes advantage of the iPad’s touch screen to get the user interacting and involved with the content.

In the It’s In The Details section they’ve showcased a selection of products, nothing new there eh? The difference is that each one utilises it’s own type of interactivity. Whether it be using the accelerometer to tilt cufflinks for a better view, the touch screen to stroke fabric or (my personal favourite) the camera of the iPad to display reflections on the face of a watch. Combined with some nice, and pretty varied, videos and animations the whole app is just fun to play with, and for those with heavier wallets, quite easy to shop from.

If you’d like to have a play yourself you can download it from the app store here

Might as well, it’s free after all!

Described on iTunes as –

“An interactive anthology of Classic Cars. Made specifically for the iPad – it comes alive with rich video, audio and cutting-edge design.”

I think Road Inc has to be one of the prettiest and most enjoyable to use Apps out there. As someone who knows nothing about cars (and has very little interest in them) I was surprised by how much I like playing with it. The 3D rotatable models, extremely clean and intuitive navigation and beautiful imagery make the whole experience a joy. Had it been designed for desktop, or even mobile, it wouldn’t have worked. It being for iPad suits the more laid back browsing style and is what makes it so successful. If you have a spare half hour (which may turn into longer once you start unveiling more models…) download it and take a look. Well worth every penny.

You can download it from the iTunes store here – https://itunes.apple.com/gb/app/road-inc.-legendary-cars/id458600673?mt=8

Introducing The Britain (to quote the campaign..), the first multi-platform ‘experience’ I’ve designed while freelancing at Burberry! Designed as a form of micro-site within the main Burberry.com site, it’s purpose is to promote their new range of watches. With mobile and tablet visitors to the site increasing daily it was a necessity for it to work across all devices, and I think the result does that pretty well! It has a separate mobile version, with a crystallisation of content (as well as some nice mobile specific features), and a responsive version for desktop and both tablet aspects. Some nifty (or “whizzy”, as The Guardian called them…) features include a real time and real weather watch on mobile, and 360 rotatable and exploding 3D versions of the hero watch on desktop/tablet.

You can take a look and have a play here – uk.burberry.com

Designed while working for: Burberry
Creative direction: Marga Arrom Bibiloni & Chester Chipperfield

Interesting second issue of POST’s iPad magazine. I’m not totally sold on the design of the copy sections, but some nice ideas throughout. They describe it on iTunes as –

“…an extra-terrestrial exploration of the ways in which humanity has sought to transcend this invisible force that binds all of life. Pushing the boundaries of what can be achieved on the iPad, POST Gravity opens with a groundbreaking, interactive 3D fashion story powered by infra-red technology in which users can distort, bend and flip the dimensions of model Iselin Steiro.”

I especially like the interactive beauty shoot, with the twinkling galaxy reflecting off the visors, which through hiding the product from initial view built a nice intrigue before the user unveils them. Other nice features are the interactive 3D models in the ‘Inner Space’ Shoot, as well as the skydiving models in the ‘The Man Who Fell To Earth’ shoot. Overall some really nice concepts, and all pretty slickly executed. I look forward to seeing what they come up with in their next edition!

You can download it on iTunes here – itunes.apple.com/app/post-gravity/