Just in time for the Xmas party season Mr Porter have launched their The Tux iPad app. A slick and fun app which is refreshing for both it’s innovation and playfulness, as well as being a nice change from ‘Here come the girls’ style female targeted campaigns, that will inevitably start appearing on (saturating) our screens soon. The main high points of this app are the interactive elements, which makes it slightly more difficult to write about, but I’ll give it a shot…

My two favourite elements of this app, which were what made me decide to write about it, are the Bow Tie Tutorial and the It’s In The Details, both pictured above. The Bow Tie Tutorial talks you through tying a virtual bow tie using drag and swipe to follow prompts. It’s such a simple way to explain it (especially as I didn’t know how before), and it really takes advantage of the iPad’s touch screen to get the user interacting and involved with the content.

In the It’s In The Details section they’ve showcased a selection of products, nothing new there eh? The difference is that each one utilises it’s own type of interactivity. Whether it be using the accelerometer to tilt cufflinks for a better view, the touch screen to stroke fabric or (my personal favourite) the camera of the iPad to display reflections on the face of a watch. Combined with some nice, and pretty varied, videos and animations the whole app is just fun to play with, and for those with heavier wallets, quite easy to shop from.

If you’d like to have a play yourself you can download it from the app store here

Might as well, it’s free after all!