Experiments in sound and animation, coming soon…

studio-ludo.com | @studio_ludoland


A time-lapse mushroom video loop I created to be used as a projection for the DIRTEA pop-up at Selfridges – ‘SUPERMARKET’. A four-week retail experiment that imagined an earth-conscious shop of the future


Hypnotic animations by kinetic type foundry Dia to promote the launch of Klim foundries latest typeface collection Söhne.

You can view all four families on Klim’s site here:
klim.co.nz/soehne/

and read an in depth interview with Klim Foundry on It’s Nice That here:
itsnicethat.com/klim-dia-sohne

#Animation#Dia#Kinetic Type#Klim Foundry

Beautiful work from studio ManvsMachine for Castello. Having 3D scanned the three flagship cheeses they went on to create what must be the most seductive videos ever created to sell Cheddar and Brie…

You can see the full series on their Vimeo here: https://vimeo.com/mvsm

#3D#Animation#ManVsMachine

A great new tool from Swiss Type Design agency Dinamo, designed to “test drive the truth of variable fonts”. The perfect way to find any flaws in existing or WIP variable font projects.

They describe it as:
“First practiced in Ancient Greece, the military punishment known as “running the gauntlet” forced the convicted to pass between a double row of comrades who strike out and attack them. Not always easy.

Fast forward to a digital 2018, and type designers can make their fonts run through our Gauntlet to quickly uncover their weaknesses. It provides a selection of features for testing and analysing typefaces during the design process and was specifically built with variable fonts in mind, allowing for an animated preview of all their axes combined.”

I haven’t had a chance to test it out on any of my projects, but its fun to play with all the same, and definitely one to bookmark for proper use later.

You can check it out at dinamodarkroom.com/

#Dinamo#Type#Typography

A selection of brand identities I’ve designed over the years, either as part of wider projects or as independent briefs.


Tom Walsh Design - Promoting Fashion

The new book ‘Promoting Fashion’, published by Laurence King, has used my work as an example in their section discussing the importance of best practise design for responsive fashion e-commerce sites. And to top that, they also used my work on their back cover!

You can read more on the book here

#books#Fashion#Tom Walsh Design

Screens of the Future is Universal Everything’s ongoing series of visionary prototypes, based on the emerging technologies of flexible displays, shape-shifting materials and context-aware functionality.

These moving image artworks highlight humanity’s increasingly integrated relationship with technology, serving as product demos of our near future.

You can see more of their project here

#Future#Universal Everything

Following last Autumn’s collaboration with M/M (Paris) to reinterpret its iconic crocodile logo (an homage to founder René Lacoste, who was dubbed “The Crocodile” because of his tenacity on the tennis court), for the first time in the fashion brand’s history, Lacoste has replaced the famous crocodile with ten endangered species. All of which face imminent threat of extinction.

Working closely with BTEC Paris and the International Union for Conservation of Nature (IUCN) to design the limited edition logos, which are embroidered in the same style as the renowned crocodile, the French fashion brand has correlated the number of available shirts with the number of animals that remain in the wild. Ranging from 30 Vaquita porpoises to 450 Anegada Rock Iguanas. Creating a total of 1,775 shirts, of which the profits will be donated to the species’ conservation.

Unfortunately they all sold out pretty much immediately, but if you’d like to take a look in more detail and read up on the cause you can find it on their site here:
lacoste.com/saveourspecies

And you can support the cause with donations here:
saveourspecies.org

#Fashion#Lacoste

Goertek_Type_Variable

Goertek_Type_SoftHard

Goertek_Type_Specimen2_Regular_NEW-887x500

An interesting, if not traditionally aesthetic, approach to type and signage from Kontrapunkt and Nippon Design Center. The Sonic Typeface, designed for Goertek’s R&D Centre in Qinbao, China, varies it’s appearance using Opentype technologies in response to different sound wave frequencies. Meaning that throughout the R&D hub, the typeface and signage will display itself differently depending on the surrounding environment.

I’m not 100% on whether I like the result or not, but I definitely like the concept.

#Experiments#Goertek#Typography

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