Following last Autumn’s collaboration with M/M (Paris) to reinterpret its iconic crocodile logo (an homage to founder René Lacoste, who was dubbed “The Crocodile” because of his tenacity on the tennis court), for the first time in the fashion brand’s history, Lacoste has replaced the famous crocodile with ten endangered species. All of which face imminent threat of extinction.
Working closely with BTEC Paris and the International Union for Conservation of Nature (IUCN) to design the limited edition logos, which are embroidered in the same style as the renowned crocodile, the French fashion brand has correlated the number of available shirts with the number of animals that remain in the wild. Ranging from 30 Vaquita porpoises to 450 Anegada Rock Iguanas. Creating a total of 1,775 shirts, of which the profits will be donated to the species’ conservation.
Unfortunately they all sold out pretty much immediately, but if you’d like to take a look in more detail and read up on the cause you can find it on their site here:
And you can support the cause with donations here: