It seems like every step of the way Burberry have been way ahead of the rest of the fashion industry when it comes to using technologies, and more importantly, using them well. This London Fashion week they had their ‘Tweetwalk’ show, where they tweeted preview photos of every outfit before it hit the catwalk, bringing ‘Burberry’ up to the second most trended term worldwide (impressive eh!), but last April they did something a lot more visually inspiring. Their Holographic catwalk show. With models exploding into each other and randomly appearing/disappearing it was more like a fireworks display than a catwalk show.
If you’d like to see more of their events and other videos check out their YouTube channel here
Or if you’d like to read more on the thinking behind their campaigns there’s an interesting overview up on Mashable here
The second (and my favourite so far) LERNERT & SANDER short as part of a series of five films for FANTASTIC MAN. They’ve been shot in super-high definition so you see every detail in the movement, as well as the clothing, and I find them strangely hypnotic.
One will be going live each day this week, so you can check out the first two here, and pop back until Friday for a new one each morning!
Simple and monochrome, as you’d expect, with an eerie feel that Maison Martin Margiela do so well.
You can download the full PDF for yourself here
I’ve just uploaded the new site for Ellie Tobin Make Up & Hair. Built with a PHP back end to make it easy for her to update, and a Javascript front end using jquery fancybox it’s gallery based and focuses on what’s most important for this site, the imagery. The brief was to keep it clean and simple, and with the help of her imagery I think it turned out quite nice.
Watch the video below to see what you think, or click here to visit the website.
You can also click here to view the full project in my main site.
Designed in keeping with her printed material (the name in Helvetica Neue 45 Light) I wanted to counter balance that rigidity with something a little softer. Using italicised Baskerville MT the identity aims to reflect the industry, who have a tradition of using established serif fonts, and to draw focus to the ampersand, which was used to highlight her initials (as & is a ligature of the latin et). This mark can also be carried through into places where a full logo isn’t practical (favicons, image watermarks etc) to maintain consistency.
I’ve just finished adding some Spring/Summer touches to the Hoxton Boutique website, no drastic changes this time, but it certainly feels a bit lighter and brighter now.
Take a look here
Or click here to see all of my work for Hoxton Boutique
As part of the launch of their SS11 campaign I was asked to produce a Flash brochure to go in L.K.Bennett’s new micro-site. Its a simple addition that uses XML to pull in the individual pages and reflects the usability of the printed version.
You can see the full micro-site here
Or click here to see all of my work for L.K.Bennett
Following the popularity of last seasons ‘Life Is The Occasion’ AW10 campaign, featuring real women, L.K.Bennett’s SS11 campaign has even more in depth video interviews with each of its ‘brand ambassadors’. With this in mind it only seemed natural to find a suitable medium to showcase the full campaign and five individual video pieces, and today I was given the go ahead to launch the L.K.Bennett ‘Life Is The Occasion’ YouTube Channel! My first time working with YouTube Channels I was surprised by the flexibility they offer for customisation, which allowed me to adapt it to reflect the brand and look quite nice at the same time (if I do say so myself..).
Above is the main campaign video, and if you’d like to check the full channel out you can take a look here
Or click here to see all of my work for L.K.Bennett
I’ve just had sign off on the new HTML email template I’ve designed & built for Sefton Fashion! The new template is much lighter on the inbox with as few images used as possible, and now has three versions so they can send much more targeted campaigns.
I don’t want to spoil their surprise, so images will be coming after they send their first mail out with the new designs later this week. Alternatively you can go to www.seftonfashion.com and sign up for their newsletter to get it direct to your inbox!
Or click here to see all of my work for Sefton Fashion Boutiques
