Tom Walsh Design - Ellie Identitiy

Designed in keeping with her printed material (the name in Helvetica Neue 45 Light) I wanted to counter balance that rigidity with something a little softer. Using italicised Baskerville MT the identity aims to reflect the industry, who have a tradition of using established serif fonts, and to draw focus to the ampersand, which was used to highlight her initials (as & is a ligature of the latin et). This mark can also be carried through into places where a full logo isn’t practical (favicons, image watermarks etc) to maintain consistency.

#Beauty#Ellie Tobin Make Up & Hair#Identity