It seems like every step of the way Burberry have been way ahead of the rest of the fashion industry when it comes to using technologies, and more importantly, using them well. This London Fashion week they had their ‘Tweetwalk’ show, where they tweeted preview photos of every outfit before it hit the catwalk, bringing ‘Burberry’ up to the second most trended term worldwide (impressive eh!), but last April they did something a lot more visually inspiring. Their Holographic catwalk show. With models exploding into each other and randomly appearing/disappearing it was more like a fireworks display than a catwalk show.

If you’d like to see more of their events and other videos check out their YouTube channel here

Or if you’d like to read more on the thinking behind their campaigns there’s an interesting overview up on Mashable here