A quick update to the Ellie Make up site I designed and built last year, including a new home page and an edit to the navigation. All brought together with the lovely photography from Ellie Tobin.
Take a look at the site here
Following the launch of the new Milan Style home page, the remaining pages from my re-design of the Milan Style fashion site are now live! Take a look, and maybe even treat yourself to something in the Sale here.
Possibly one of the smoothest running projects I’ve worked on for a long time, my Milan Style home page re-design has now gone live! An up and coming luxury menswear site covering brands such as McQueen and Rick Owens, Milan Style needed a home page that reflected the quality of its product. With plenty of white space, and a clean gridded structure the new home page design allows the product to shine, while keeping information clear. As a side project I also provided guides for a soft re-design of the remaining areas of the site, so check back for updates on when those go live too!
To see more of this project have a look on my site here
or to see the home page online you can take a look here
Transfixing fashion short by Callum Cooper for Klezinski. With some clever apparatus & camera work you’re taken 360 around the rope jumping models. No idea how he did it, but it looks good!
You can see more of his work on his website here
The category landing page template I designed for Net-A-Porter has gone live! The second of my projects I worked on while there, it’s a fairly flexible template that can hold video, editorial or pretty much any suitable media in the main area, with supporting products being merchandisable underneath. Using this system it means that each category maintains an individual feel, based on the content chosen, while keeping a consistency across all five.
You can take a look in more detail on the Net-A-Porter site here
Surreal new campaign by 101 London for French Connections SS12 collection. Following on from last Summer’s ‘I Am The Blouse/Trousers/Coat/Suit’ campaign the latest offerings are equally well shot, with a floaty, dream like feel to them. In total there are going to be 20 released online, but out of the five I’ve seen so far the above is definitely my favourite.
You can see all of the videos on 101 London’s Vimeo here
With over 200 brands on their site one of the first projects I was given at Net-A-Porter was to design a new template to be used on all of their designer’s landing pages. With the old process of updating these pages taking around two weeks each season I decided on a more dynamic approach. The template I designed starts with a header section, which only needs to contain the most basic information (the brands name and a couple of lines about them), which if that’s all that’s available is what the user would see. As the brand grows within Net-A-Porter the page then becomes more populated. Initially this would mean as product appears on the site the product carousel would display, then as videos on Net-A-Porter TV are uploaded with the brand tagged in them they would begin to show, and like-wise with editorial content. With this system the pages are constantly updating themselves with relevant content from around the site, meaning for a larger brand their landing page may look different from one day (or even hour) to the next, and for smaller/newer brands nobody needs to worry about adding content in, when the contents available the relevant module will appear displaying it.
To see more of my work while I was there keep checking back, as my other projects go live I’ll be writing posts on those too.
I’ve had this App for a little while now, but it was only the other morning when someone asked me what the best looking App I had was that I really thought about it. Although it’s a simple weather and calendar App, by using a selection of time-lapse, tilt-shift videos it manages to keep me engaged long after I’ve found out the days forecast. You can sync it to your Google calendars and store your location so it keeps itself up to date, and with simple iconography and Uniqlo’s trademark colour usage (see their ‘Color Tweet’ project here) I think for what may not be the most useful App you could own, it will always be a staple on my home screen.
You can download it here
It’s always nice when fashion houses do something a little playful, and I especially liked this from Dior. Unfortunately I was too late to get a printed copy, so the PDF will have to do. You can download the full PDF for yourself here
With video quickly becoming the main focus of almost every ecommerce site these days there’s a lot of it about. Some good, some not so much. ASOS’ ’Urban Tour’ interactive video by BBH, however, is definitely in the first category. It’s engaging, entertaining and (probably more importantly to them) it shows the product well. I’m not saying that because I can pause a video and watch someone dance wearing a top that I’ll end up buying it, but I wouldn’t have seen any of the products if they hadn’t made the video. The only downside to the project is that they seemed to have stopped at London. At first I thought there was going to be a different video for each city mentioned, but having checked back over the last few weeks I’m pretty sure that they’re not adding more.
To have a play you can visit the site here – asos.com/urban-tour
