With video quickly becoming the main focus of almost every ecommerce site these days there’s a lot of it about. Some good, some not so much. ASOS’ ’Urban Tour’ interactive video by BBH, however, is definitely in the first category. It’s engaging, entertaining and (probably more importantly to them) it shows the product well. I’m not saying that because I can pause a video and watch someone dance wearing a top that I’ll end up buying it, but I wouldn’t have seen any of the products if they hadn’t made the video. The only downside to the project is that they seemed to have stopped at London. At first I thought there was going to be a different video for each city mentioned, but having checked back over the last few weeks I’m pretty sure that they’re not adding more.

To have a play you can visit the site here – asos.com/urban-tour