As an online follow up to their ‘Cog’ advert Wieden + Kennedy have created Honda’s ‘The Experiment’. A fun six level game where you place pop up windows in sequence to create a chain reaction. Not especially difficult, but a good way to wind down on a Friday afternoon! Although I still haven’t worked out how to use the egg timer in level 3…
Have a play at www.experimentgame.com
Lovely new BETA home page designs for the BBC and BBC Weather. Compared to the old layout (which you can still see up at www.bbc.co.uk/) all of the information is still there, just cleaned up, tidied away and so much easier to digest. Little touches like the weather tabs in the top right make it a joy to use, and it all works just as smoothly on both the iPhone and iPad (as you’d hope!).
Check them out here –
It’s always nice when fashion houses do something a little playful, and I especially liked this from Dior. Unfortunately I was too late to get a printed copy, so the PDF will have to do. You can download the full PDF for yourself here
Microsoft’s Productivity Future Vision concept video is possibly the first thing they’ve produced that I’ve genuinely liked. Engadget.com describe it as
“…a mostly seamless world where all of our interactions are made to be mobile, virtual, efficient and white-washed”
It makes Minority Report almost look realistic…
Nice, fun little project by Uniqlo. Enter either your Twitter ID, or keywords of your choice, and it takes the tweets and images related to what you entered and animates them. Although slightly psychedelic at times, it’s a good way to amuse yourself for a little while!
Have a play at www.uniqlo.com/colortweet
With video quickly becoming the main focus of almost every ecommerce site these days there’s a lot of it about. Some good, some not so much. ASOS’ ’Urban Tour’ interactive video by BBH, however, is definitely in the first category. It’s engaging, entertaining and (probably more importantly to them) it shows the product well. I’m not saying that because I can pause a video and watch someone dance wearing a top that I’ll end up buying it, but I wouldn’t have seen any of the products if they hadn’t made the video. The only downside to the project is that they seemed to have stopped at London. At first I thought there was going to be a different video for each city mentioned, but having checked back over the last few weeks I’m pretty sure that they’re not adding more.
To have a play you can visit the site here – asos.com/urban-tour
Lovely animated idents for Audi by Why Not Associates as shown on the Creative Review blog, where they explain them as –
“…a message relating to function and form which appear etched or embossed into materials used in Audi’s new Q3 model – tyre rubber, a brake disc, galvanised steel, interior leather, and plastic.”
Shown are just a selection of my favourites, but you can visit Why Not Associates Vimeo page here to see the full set.
Engine Cover Plastic 1
Tyre rubber 1
Galvanised Steel 2
Tyre rubber 2
It seems like every step of the way Burberry have been way ahead of the rest of the fashion industry when it comes to using technologies, and more importantly, using them well. This London Fashion week they had their ‘Tweetwalk’ show, where they tweeted preview photos of every outfit before it hit the catwalk, bringing ‘Burberry’ up to the second most trended term worldwide (impressive eh!), but last April they did something a lot more visually inspiring. Their Holographic catwalk show. With models exploding into each other and randomly appearing/disappearing it was more like a fireworks display than a catwalk show.
If you’d like to see more of their events and other videos check out their YouTube channel here
Or if you’d like to read more on the thinking behind their campaigns there’s an interesting overview up on Mashable here
The second (and my favourite so far) LERNERT & SANDER short as part of a series of five films for FANTASTIC MAN. They’ve been shot in super-high definition so you see every detail in the movement, as well as the clothing, and I find them strangely hypnotic.
One will be going live each day this week, so you can check out the first two here, and pop back until Friday for a new one each morning!
Simple and monochrome, as you’d expect, with an eerie feel that Maison Martin Margiela do so well.
You can download the full PDF for yourself here
