We’ve just started work on the L.K.Bennett iPhone App, and as the existing logo is quite wide I thought I’d design a slimmer version that would be better suited to the screens aspect. It started with efforts at slimming characters and kerning, but after a while of playing I realised that wasn’t going to work. So I decided to cut it down to just the L.K.B, but as far as App branding goes it was a little too obscure.. Following a few chats it was agreed that ‘fashion’ would be added, and after a bit of thinking/playing with it I realised that positioned correctly, and with a few tweaks, the top curl of the ‘f’ and the dot of the ‘i’ could make up the dots from L.K.B, and the logo (which in the end wasn’t used, but I still like..) turned out quite well.
You can also see it being used in earlier versions of the intro animation in my post on the ones that didn’t make the cut here.
Apple staff choose the L.K.Bennett App as one of their favourites!
We only launched the App a few days ago, and it’s already in Apples Staff Favourites! Let’s hope the downloads get it to the top 10 too!
You can click here to see all of my work for L.K.Bennett
After months of delving into App functionality and mobile possibilities we’ve finally launched the L.K.Bennett iPhone App! Art Directed by Erin Bishop and myself, and built by PortalTech, it combines a clean, uncluttered layout with a simple user interface making it lightweight, easy to use and intuitive to any iPhone user.
Download it here and let me know what you think!
Or click here to see all of my work for L.K.Bennett
Whilst at L.K.Bennett we rarely outsourced projects, but this was one of those occasions. We wanted something to add a little playful interactivity to our Facebook page, so we approached the talented bunch at Pod1 to come up with some ideas. With the latest campaign based on ‘real women’ a Facebook App seemed the perfect place to open this up to even more ‘real women’. The resulting App gave fans of the page the chance to upload photos of themselves in their favourite L.K.Bennett piece and get their friends to vote for them. With one woman receiving 66 votes over a weekend it seemed they liked it!
You can view it here- www.Facebook.com/lkbennettLondon
Or click here to see all of my work for L.K.Bennett
