Digital Design & Art Direction
Tom Walsh (in house at Spring Studios)
A responsive micro-site designed as part of a pitch for Gap’s ‘Be Bright’ campaign while working at Spring Studios. The campaign was to embody the optimism and energy at the core of the brand, and promote their range of brighter colours through asking ‘What’s your bright?’.
Using a mix of neutrals to offset the bright colour palette at the core of the designs the site was purposefully ‘spacious’, to evoke a feeling of calm and positivity. Instagram style ‘warming’ filters were also used across the photography to reinforce this.