Digital Design & Art Direction
Tom Walsh (in house at Spring Studios)
Print Design & Art Direction
The 3.1 Phillip Lim for Target campaign I worked on while at Spring Studios combined above and below the line work, as well as a mixture of digital and printed assets. As part of an ongoing series of collaborations there was always going to be the pressure of making this the ‘best yet’, and I think we achieved that. Six months of work, which due to everything selling out so quickly, was only live for around a week…
As a small team we each contributed to every aspect of the campaign, from concept through to edits, through to launch. My main responsibilities and deliverables were the digital assets, including a responsive micro-site, iPad lookbook, teaser pages and the usual digital promo assets, as well as interactive digital billboards. All of which tied together the message of playful simplicity that emanates from Phillip Lim’s designs.