After the success of the first, AW15 issue (which you can see here), we decided to go all out and double the page count, as well as expanding the format to full A4. The knock on effect was twice as many shoots to plan and oversee, twice as many spreads to design, and twice as much copy for the editorial team. I think its definitely been worth it though as this issue is a huge step up. Hopefully we can continue the curve with the AW16 issue!
Both the AW15 & SS16 issues were designed to be stand-alone luxury printed publications, and interactive shoppable experiences. With accompanying iPad and iPhone apps readers/users can scan any page within the Style Guide to unlock additional content like exclusive interviews, behind the scenes videos and in depth articles on the items shown throughout the magazine. Utilising the Moodstocks API users simply hold their device’s camera over any page to launch the additional content and store it within the app for offline use.
You can order your copy here:
And download the Apps to have a play with here: