Project Credits
Creative Direction
Simon Brown
Robin Ek
Design
Tom Walsh (while at Exposure)
Development
Shane Daniel
Dominic Hey
Project Details
The Bulmers ‘Experimenters Wanted’ Summer campaign I worked on while at Exposure combined a series of Facebook apps (or ‘Experiments’), an iPad and iPhone app and interactive bus shelters culminating with a main aggregator site. All of the results from the various Twitter, Facebook and event based experiments are shown there, with animated info-graphics playfully displaying them.
Each element of the campaign was designed by painstakingly slotting together 3D rendered assets, and built with HTML5, CSS3 and Javascript. Meaning the animations worked on desktops and non-Flash based devices, it also worked responsively to convert each of the aggregator sites modules into separate screens that you can swipe through on touch devices.
See more on the campaign on Exposure’s site here
exposure.net