Design & UX
Designed to be a clean, responsive experience the site pulls in editorial content from a selection of major fashion sites (including Gucci, Oki Ni, Matches, Mr Porter and many more) and creates a central hub to view the upcoming trends and styles in the Male fashion world. With content ranging from Catwalk shots to editorial it works as a curated overview of what the top end of fashion are producing from season to season. It was designed to be responsive to cater for more detailed browsing on a desktop, or for a quick bit of mobile eye candy if you’re on the go. It also has a couple of nice little features thrown in too (like the Pinterest style colour matching on load, and the animation of content on window re-size).