Project Details

DIRTEA was founded by two brothers on a mission to unlock the power of functional mushrooms for a new era of proactive health seekers. Using modern innovation to make nature’s most powerful superfoods accessible, effective, and seamlessly integrated into modern life, they’ve become a leading brand in mushroom powders, super-blends and gummies. Sold nationwide in Selfridges, John Lewis, Boots and Planet Organic, to name a few.

Having worked with Andrew and Simon previously on a few projects for Velocity Black, when they decided to shift DIRTEA from a passion project into a full business they got in touch. The goal was to create a digital experience that reflects their commitment to the purest and most potent mushroom blends while educating mushroom novices on the benefits of each mushroom type.

The result is an approachable, responsive platform that gently guides users through the benefits of the different mushroom types, without making it too serious. With a palette that adapts to each item on the detail pages, and playful animated touches to ensure the personality of the brand is felt at every touchpoint.

URL
dirteaworld.com