Having freelanced on and off in ecommerce throughout my career I’ve been made very aware of the importance some people/companies put on the fold. For their purposes I can half appreciate why, as if someone can’t see product, they can’t buy it. However, I’m a firm believer in the users understanding of web environments. If there’s a scroll bar, people will generally scroll (assuming they’ve chosen to visit the page in question), which is why I love this simple page. Three messages, with around 300+ horizontal pixels separating them, I think it gets the message across quite succinctly (even if it’s typographically pretty poor..).
Have a scroll here