Lovely work from Imaginary Forces for Netflix’s latest cult show ‘Stranger Things’. By pairing 70’s type classics Benguiat (Ed Benguiat) and Avant Garde (Herb Lubalin) they’ve managed to use two of my possible all-time favourite typefaces by two of my type design heroes, and more importantly, made them work.
Inspired by Stephen King novel covers, which the show’s creators Matt and Ross Duffer sent to Imaginary Forces as reference, the sequence fills you with intrigue and unease. Perfectly setting the tone for the show to follow.
I think what I like about it most is the abstract details from Benguiat fading and pulsing throughout the background, showing the beauty of the typeface is in all of its fine details, before effortlessly blending together at the end. This, with the contrast of Avant Garde in the foreground, makes for what can only be described as type porn. Something rarely seen in such a commercial project, but I’m glad it made it through!
You can see more of Imaginary Forces work on their site here