Tongue in cheek campaign for Photographer Paul Thompson. With each promotional piece consisting of exactly 1,000 words describing a different work from his portfolio it’s a bit of light play, and also doesn’t look too bad. Written by by Ben Casey and Lionel Hatch of The Chase, alongside guest writers Nick Asbury of Asbury & Asbury and Jim Davies of Total Content each gives a little personality to the pieces, with my favourite being Jim Davies’ description of a photo of a “slightly forlorn-looking” park bench.

Here he explains his choice on Creative Review

“… It struck me that this park bench must have witnessed all kinds of things, if only it could articulate them. “So I gave it a slightly curmudgeonly voice and set about telling a kind of first-person day in the life, which gradually spirals out of control. The Chase then set the words beautifully to the shape of the picture. The results not only look rather fine, but gently subvert the idea of a photographer’s mailer.”

You can see the pieces from this exhibition, along with other projects on his website here -www.paulthompsonstudio.com