just a reflektor - Arcade Fire

just a reflektor - Arcade Fire

Although it takes a while to load (which might have more to do with work being quiet today than the development…) if you liked their previous offerings, like Sprawl 2, then this is well worth a look. You can either use your webcam or your mouse to interact with the video, similar to the Sprawl one, but this time your movements don’t just pause/skip/loop the video, they directly interact with it creating kaleidoscopes and bursts of light wherever you connect. Here’s how they explain it –

“We’re not just dealing with technology, we’re dealing with unique environments. A big part of the data is our engagement and gesture. We developed a HTML5 video player where we control real-time WebGL shader effects. We pair camera vision with the gyroscope and accelerometer data from the mobile device that we send to the computer through WebSockets. It’s by far the most complex thing I’ve ever worked on.”

“For me it’s always been an obsession to combine these things, to make something rich and nuanced, so you forget the technology.”

Clever stuff eh.

Watch the video and have a play (best viewed on Google Chrome) here

Written, Directed & Produced by: Vincent Morisset
Creative Direction by: Vincent Morisset and Aaron Koblin
Produced by: AATOAA, Unit9, Google Creative Lab, Antler Films

#Arcade Fire#Google#Google Chrome#Interaction#Interactive Video#Mobile site#Multi-device

All content © Copyright 2021 Tom Walsh Design Ltd (Company No: 11555265) – Tom Walsh Design, Graphic Design, Digital Design, London, UK
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