As a way of adding a little extra touch to the L.K.Bennett iPhone App we decided that a nice intro animation based around their shoes could work quite well. As Flash wasn’t an option I opted for After Effects, which meant using the virtual cameras I could play with depth of field to add an extra dimension to the product shots I needed to work with. Other restraints were a capped length of 6-8 seconds and file size (so the App could be downloaded on 3G). With all those factors accounted for, here’s the final intro we chose, and those that didn’t make the cut.

You can click here to see all of my work for L.K.Bennett