Selfridges new store wide initiative is an homage to Words! With the likes of Faber Publishing and The Idler Academy providing talks and poetry readings, as well as handwriting analysis (which I’m especially interested in, as mines terrible) it looks like they’ve got it pretty well covered. As always though, what I’m most interested in is the window displays, this time provided by the clever people at It’s Nice That. I have to say that I’m not as keen on the supporting windows, but I think the main display is a really nice idea. Shown above, it brings a playfulness to what could otherwise be seen as quite a boring subject by many. It’s Nice That explain it like this:

“For the showpiece corner window of Oxford Street and Orchard Street, we have collaborated with interactive designer Stewdio to create ‘The Word-A-Coaster’ a playful fortune telling machine. The 14 foot high hand-built wooden rollercoaster (constructed by model makers Atom) is surrounded by a sea of 30,000 brightly coloured balls filled with 30,000 unique fortunes that can be picked up in store for free.

Inside the balls, shoppers will find a small card emblazoned with a uniquely numbered adjective, generated by a clever computer programme that leaves each individual with their own personal, playful prediction for 2012.”

For a full itinerary of talks and events take a look on the Selfridges site here