It was only a matter of time before print started to ‘go digital’, and I’m not talking QR codes… With Layar’s offering of augmented reality you can use an app with your printed material (I know, still a bit clumsy, but you need a screen somewhere) and various triggers within the print allow you to interact with it. Whether its additional content, like clicking the ‘red button’ with tv, or just the ability to ‘Like’ something it does pull up some interesting questions about the future of print. Will the only way we read something be if we can interact with it? Maybe, but in contrast to Kindles and the like, at least this is trying to combine the two, rather than wipe the other out…

If you want to know a bit more about what they’re doing with print & AR have a read on their site here

#App#AR#Augmented Reality#Layar#print