For Benga’s new video for I Will Never Change, 960 separate pieces of vinyl were carefully measured, cut, and then finally animated. The result is a real-life waveform. Directed by Christopher Barrett and Luke Taylor of Us they describe the process in an interview on Creative Review like this –
“To animate the wave form, we built it and then carefully removed each individual record. This had to be done very gently as any shift in the position of the sculpture would result in the failure of the animation and as we had to literally destroy each piece of vinyl to get it off, there was only one chance to get it right. Once the sculpture was finally built, the animation process took about 30 hours.”
The final result is well worth the effort!
You can see more of their work on their site – www.weareus.co.uk