Really nice digital promo project for New Zealand type foundry Klim’s new ‘Untitled Sans’ and ‘Untitled Serif’ by Alt Group (also from NZ). I especially like their use of Instagram carousels to show each character in its varying weights and styles. So simple, but so effective.

You can check out both of their Instagram’s here:
@untitledsans
@untitledserif

and their micro sites here (click on the type to buy through Klim):
untitledsans.com
untitledserif.com