Lovely animation by Johnny Kelly depicting a farmers move from family farm to industrial meat factory, before seeing the damage he was doing and reverting back. With a soundtrack by Willie Neslon helping the whole thing tinkle along it’s nice to see something so attractive being made for a good cause –

“Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961”

And if you like this, you can find more of his work here vimeo.com/johnnykelly