Information

Tom Walsh
Freelance Creative Director
London, United Kingdom | Graphic Design
Summary

London based Digital / Creative Director who specialises in digital, mobile, and type design for a nice mix of media, creative and fashion clients.

Experienced working in house and agency side, managing teams, mentoring junior team members, running shoots and overseeing both digital and print projects from concept through to completion.

Specialties: Digital, Responsive and type design for creative clients.

Experience
Freelance Creative Director January 2017 – Present (Current)
Velocity Black

Working as Creative Director for Velocity Black on all of the brands digital and physical output

Freelance Digital Designer & Creative Director 2010 – Present (Current)
Tom Walsh Design

Working freelance for Agency Republic, AKQA, Arcadia, Browns Fashion, Burberry, Candi, Exposure, Farfetch, Isobar, L.K.Bennett, MTV, Net-A-Porter, SapientNitro, Spring Studios, Tatty Devine, Ted Baker, Theobold Fox, Spark44 and Wunderman on various web, digital, interactive, print and type design projects.

Freelance Digital Creative Director September 2014 – June 2016 (1 year, 10 months)
LuxDeco

As the Digital Creative Director I was responsible for refining and re-working all of LuxDeco’s branding as well as re-designing the website, packaging and printed material. I also Art Directed and designed the first and second issues of their printed ‘Style Guide’ magazine, along with their accompanying iPad and iPhone apps.

Freelance Senior Digital Designer March 2014 – September 2014 (7 months)
Farfetch

Working as the Senior Digital Designer on the responsive re-design of the Farfetch.com site (which also included designing for campaigns and other content driven projects), and designing their Farfetch Discover iPhone and iPad apps.

Freelance Senior Digital Designer January 2014 – February 2014 (2 months)
AKQA

Freelance Senior Digital Designer November 2013 – December 2013 (2 months)
SapientNitro

Freelance Senior Digital Designer March 2013 – November 2013 (9 months)
Spring Creative

Primarily working as the Senior Digital Designer on a large fashion brand campaign (Philip Lim/Target collaboration) that spanned all areas of digital, including mobile and responsive. Also working on Spring’s own site as well as projects for Bally and Armani, an interactive video wall for Calvin Klein and pitches for various other brands.

Freelance Senior Digital/Mobile Designer August 2012 – March 2013 (8 months)
Burberry

Working as the Senior Digital Designer on all projects within the Burberry.com site covering Experiences, Events, Campaigns and Seasonal Shows. Each project also had to be considered for tablet and other touch devices, sometimes including separate mobile versions being developed.

Freelance Senior Digital/Mobile Designer March 2012 – July 2012 (5 months)
Usablenet

Working on concepts, UX and design of tablet and mobile projects for clients such as Selfridges, TopShop, River Island, Evans & a selection of American brands.

Freelance Senior Digital Designer August 2011 – December 2011 (5 months)
Net-A-Porter

Working on redesigning various key areas of the site and looking at general UX improvements across their digital products.

Freelance Digital Designer March 2011 – August 2011 (6 months)
Exposure

Freelancing as a Digital Designer. I worked primarily on all of the digital aspects of the Bulmers 2011 campaign as well as the Coca-Cola 125th anniversary micro-site.

Freelance Digital Designer January 2010 – November 2010 (11 months)
LK Bennett

Working on concept, design and development for all of the brands digital output. Which included designing and Art Directing their mobile app, the first UK app to offer PayPal.

Graphic & Digital Designer / Art Director 2005 – 2010 (5 years)
Tom Walsh Design

Working for myself for a variety of brands including Hoxton Boutique, Sefton, Start London and Fashion East

Freelance Digital Designer / Art Director 2008 – 2009 (1 year)
Start London

Working on concept, design and development for all of the brands digital output. As well as print and packaging.

Freelance Digital Designer 2008 – 2009 (1 year)
Creative Made

Working on a variety of projects from full sites for brands to designing and building micro-sites, HTML emails or banners. Predominantly in the fashion & luxury sectors.

Freelance Web Designer 2008 – 2008 (less than a year)
Red Leader

Working as a designer and front end developer for various clients, predominantly the Arts Council.

Freelance Graphic Designer December 2004 – June 2005 (7 months)
CHK Design / Acme Fonts

Working on various design projects for CHK Design and Acme Fonts.

Graphic Designer 2003 – 2003 (less than a year)
Alexander McQueen

Designing & illustrating the prints for McQueen’s first street wear collection.

Recommendations
Tom was an integral part of our team at Spring Studios. I hired Tom for a period of 7 months to work within the team delivering the launch of a Phillip Lim for Target campaign across the US and Canada. As Senior PM on this project I needed to ensure I had a well rounded creative team who could cover a range of skills spanning across the many deliverables. As the lead digital creative on a project with 80% digital deliverables, Tom was hard working, pro active, and a delight to work with. Tom understands the need to meet client deadlines and was somebody I could always rely on. A delight to work with, Tom is hands down somebody I would recommend to any agency wishing to hire a super talented creative with outstanding digital conceptual skills. It helps that Tom also understands the executional development side of things which helped me ensure all creative was within scope and delivered within budget when it came to the production phase. We would welcome Tom back here at Spring any time.
Kate Bretton
Project Director at Spring Studios
Tom is an excellent designer with a strong portfolio in luxury fashion sector. He is brimming with innovative ideas and has a very good eye for detail. I don’t hesitate recommend Tom and I’m looking forward to working with him again.
Alex Lee
User Experience Architect at Burberry
Tom was a great to have in the team. He was professional, open to ideas and to provide solutions. His work was of a high level and visually great.
Alongside the work, Tom was friendly and good to have around. Would recommend to anyone looking for highly skilled designer.
Jon Payne
UI/UX Mobile Designer at Usablenet
Tom is not only a fantastic designer, he is ultra reliable and works really hard. I felt completely at ease leaving him to self manage complex projects, and I always knew the work would be done to a high standard and delivered on time, every time – rare for a freelancer in my experience. He was always on time, got on well with colleague and client, and I would happily recommend and/or hire Tom again in the future!
Jeremy Starr
UX Design Team Lead at Usablenet
I worked with Tom on a large campaign in 2011 which had many demands and tight deadlines from day 1 – he was one of only a few people to see the project through the whole 5 months mainly because he is a reliable, consistent, creative and polite person to work with. I have tried to hire him in my teams since but perhaps unsurprisingly he is always in work!
Richard Holden
Digital Project Manager at Exposure
Tom is a rare breed of designer who is brilliantly creative combined with a whole range of front end development skills. He is extremely organised and handled the full design responsibility for the e-commerce department, finding creative solutions to every brief given to him but always delivering on time. His ability to translate a brand into online creative combined with his expertise in typography and technical abilities make him a great addition to any department.
Kate Smyth
Director of eCommerce at LKBennett
Tom is a fantastic mix of two worlds that don’t usually blend very well – he is a wonderfully creative Web and Graphic Designer, but also highly skilled in front-end development. His knowledge in both areas make him an extremely valuable asset, hence why I’ve hired him since for more work. With an astute eye for detail, he was able to design and implement a vast amount of work, all the while maintaining control of his workload in a very busy work environment. I could either tell him exactly what I wanted or give him a vague brief, and the work delivered would be of the highest standard and within the time frame specified. His portfolio is really only a snippet of what he can produce – but for L.K.Bennett it included weekly email design & coding, home page changes weekly, editorials weekly, and wireframes for any design changes. He was also a great sounding board while speaking to web agencies, with his knowledge of front-end development and website usability. I’ve really enjoyed working with Tom in the past, and look forward to working with him again.
Erin Bishop
eCommerce Manager at LK Bennett

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